Perfect 10 PR began working with premium honey brand Haughton Honey ahead of the brand launch and following recommendation from one of Perfect 10 PR’s existing long-term clients.
Haughton Honey founder Crispin Reeves has this to say:
“Since working with Perfect 10 before Haughton Honey’s launch in 2014 Louise has never failed to create fresh, interesting and meaningful content on our behalf which has resulted in our product, event and award successes being picked up right across the journalistic board. This has helped no end in raising our brand profile within the food retail and business press both in print and online.
“Louise was instrumental during our 2016 crowdfunding campaign and helped us portray an attractive investment proposition which resulted in Haughton Honey substantially beating its original investment target.”
Achievements
Key successes include:
- Creating a huge buzz around Haughton Honey’s six-week crowdfunding appeal in 2016 which resulted in more than 200 investors getting involved and pledging over £30,000 more than the original target
- Identifying and supporting award nominations which resulted in Haughton Honey being named as a finalist in the Great British Food Farm Produce Awards 2015, being rated as highly commended in the Delicious magazine 2017 produce awards, and being hailed a winner in the UK Paleo Awards 2017
- Securing numerous pieces of coverage in relevant local, regional and national trade and consumer press.